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The Power of Yes! Kit Download


If your organization faces big, hairy problems—and what organization doesn’t?—the YES! Kit can help you craft big, not-so-hairy solutions. Think of it as your roadmap for the path from empathy to action. This small-but-mighty resource includes all the ingredients you need to navigate into the heart of disruption and consumer-centered design.

  • 14 pages

As a game-changing disruptor, I hereby pledge to:


• Channel my passion into action
• Harness the power of empathy
• Go “all in” and put the consumer first
• Build a league of heroes who will change the system
• Work fast and cheap, fail regularly, and never accept the status quo
• Never be OK with mild salsa