Blog
A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and all the things that human-obsessed mavericks care about.
All of us have experienced it from time to time – the Power Of A Premium Consumer Experience! Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…
Read MoreThe Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…
Read MoreThe Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…
Read More“You Hire Crazy People!” That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no…
Read MoreI get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career…
Read MoreWhat I Was Doing… This week, as I turned a year older I realized something. In the past year, I have grown ten years wiser! I asked myself why I felt this way. Was it because of something that took place in my personal life? Was it the result of something that happened to me professionally? Could…
Read MoreWhat I Was Doing… We all remember the scene in the movie, Forrest Gump, where Jenny and Forrest were walking down the dirt road and three bullies began throwing rocks at Forrest. At first, Forrest did not know what to do. Then Jenny looked at him and said, “Run Forrest Run!” When Forrest began to run, it was…
Read MoreWhat I Learned… Recently, I shared my experience around what it is like to start a center for innovation. Here is a 7-minute video where I answered some of the following questions or statements: State of mind when starting a center for innovation How have I personally and professionally changed? What encouragement would I give leaders?…
Read MoreWhat I Was Doing… “No, we can’t do it!” This is the most common phrase I have heard in my years as a leader in innovation. From big organizations to small ones, from the government to education. It seems that it is easier for people to say, no, instead of YES! This week I began working with…
Read MoreWhat I Was Doing… Well, #CES2017 is history! This past week over 175k people ascended on the Las Vegas Strip to see the coolest and newest technologies for 2017. I have to say, in three days, I walked over 50k steps and saw some amazing technologies. I mean, who doesn’t love drones choreographed to the…
Read More