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Know Me! Surprise Me! Make It Easy For Me! Those three simple statements say so much and should be very easy to do, but it seems like in the world of knowing your consumer and how to best meet their needs it is very difficult. These three principles are no negotiables as a leader within any organization…
Read MoreAre you listening to me? Over the past ten years in my career I have had the privilege to meet with hundreds if not thousands of consumers from all walks of life. In this journey, I have focused primarily on well-being and what we could do to enhance one’s well-being. I have come to one conclusion,…
Read MoreFor this week, I thought I would provide some insight and background on the recent changes at Healthways. On July 27, 2016, Healthways sold its Total Population Health Services and Emerging Markets business to Sharecare, founded in 2010 by internet entrepreneur, Jeff Arnold and Dr. Mehmet Oz, renowned cardiac surgeon and TV personality. In his recent blog post,…
Read MoreA few weeks ago, I had the pleasure, along with several esteemed colleagues, to host the first ever Healthways Innovation Living Lab’s PitchFest. Ten dynamic entrepreneurs were given four minutes to share their most innovative ideas around transforming health and well-being. What transpired far exceeded our expectations. At the end of the four hours, we had…
Read MoreThis month we have discussed engaging with customers across the communication platforms they prefer, innovating wearable technology to monitor and increase the quality of life metrics, and developing or expanding your footprint as a socially responsible organization. These three consumer experience trends for 2016, highlighted here this month, all stem from one critical concept: the…
Read MoreLast week we discussed one of the customer experience trends highlighted by Richard Shapiro in his article “Customer Trends for 2016” in Customer Think magazine. This week we are taking a look at a second projected trend from the article – Wearable Technology. Wearable technology, while often trendy and marketed for its aesthetic, is a…
Read MoreToday in our formal press release, we introduced our organization to the business community at large.
Read MoreHappy New Year from the Nason Group! With each turn of a new year, many organizations begin to review or employ updated customer experience strategies for their clients. Regardless of the type of customer your organization serves, there are some interesting and engaging trends forecasted for 2016. In an article for Customer Think, author Richard…
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