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The Power of YES! In Life, We all Need ‘Team Jimmy’

By Shawn Nason / July 12, 2017 /

It is my honor to have not only an amazing family in life, but also, amazing friends and colleagues. This blog is written by one of them: Steve Junion. Enjoy!  The process of Consumer-Centered Innovation often generates fear in both executives and their front-line employees. One our greatest passions here at Nason Group is to…

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To He** With Traditional Healthcare! Move Over, There Is Something Better!

By Shawn Nason / July 6, 2017 /

The Story… Well, YES, I did say it! To Hell With Traditional Healthcare! This week I am going to diverge from The Power of Yes In Innovation, to a project that I have witnessed come to life over the past couple of years. As many of you know, I spent some time as Chief Innovation Officer…

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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

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Even The Best Of The Best F*** It Up! It’s All In How You Recover!

By Shawn Nason / June 1, 2017 /

The Story It is 9:30 p.m. and I am standing with my family at Gate A24 in Atlanta Hartsfield International Airport. My wife, myself, and our two children (an eight-year-old and a soon to be two-year-old) are excited for our trip to Orlando and begin our Disney vacation in celebration of our son’s 2nd birthday.…

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The Power Of A Premium Consumer Experience

By Shawn Nason / March 31, 2017 /

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…

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And So It Begins…The Journey To The Consumer!

By Shawn Nason / March 22, 2017 /

The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…

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Consumer Trends for 2017 – What are they and how do they impact your consumer?

By Shawn Nason / March 14, 2017 /

The Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…

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Surprise, Surprise! – The Ability To SURPRISE Your Consumer!

By Shawn Nason / February 22, 2017 /

The Story… Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple! “Simple can be harder than complex: You have to work hard to get your…

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Creating A Magical Experience! How You Go From Finance To Consumer-Centered Innovation!

By Shawn Nason / February 15, 2017 /

I get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career…

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VIDEO BLOG: “Run Forrest Run!” – Running Ahead Of Your Bullies

By Shawn Nason / February 1, 2017 /

What I Was Doing… We all remember the scene in the movie, Forrest Gump, where Jenny and Forrest were walking down the dirt road and three bullies began throwing rocks at Forrest. At first, Forrest did not know what to do. Then Jenny looked at him and said, “Run Forrest Run!” When Forrest began to run, it was…

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