/ Teams / Welcome to the Nason Group: Matthew Baughan

Welcome to the Nason Group: Matthew Baughan

Matthew Baughan, Chief Creative Catalyst

Welcome to the Nason Group team, Matthew Baughan! Matthew will be taking on the role of chief creative catalyst.

Matthew believes that brands, just like people, need to focus on delivering on their promises. When we leverage design to create real experiences that improve lives we not only generate impact and financial wins, we create brand loyalty and systemic disruption. An iconic brand is a promise of an experience.

For 20+ years as an agency partner, he has helped hundreds of top-of-mind brands be true to their identities and find their voices. With experience ranging all categories (including health, wellness, and medical), he is an expert in brand identity, ideation, print, packaging, and digital messaging. Matthew helps companies discover who they aspire to be and loves shepherding teams through that journey to a solution that feels effortless and succinct.

Matthew comes to the Nason Group as the former creative director of two of the largest branding agencies in Cincinnati, Ohio. As a lifelong instigator of change, Matthew has no fear of jumping head first into unexplored waters, no matter how turbulent.

When not making our team or our partners look good, he can most often be found hanging out with his dog, Jackson, swinging away on the nearest tennis court, drumming at a local nightclub, or daydreaming around the bonfire.

As a game-changing disruptor, I hereby pledge to:


• Channel my passion into action
• Harness the power of empathy
• Go “all in” and put the consumer first
• Build a league of heroes who will change the system
• Work fast and cheap, fail regularly, and never accept the status quo
• Never be OK with mild salsa