Members At The Center! – The Journey To The Consumer
This past week was a fantastic week for the Nason Group and one of our partners, Health Partners Plans. Just over three months ago, a group of Consumer Experience Pioneers embarked on a journey to improve member communication for their organization. After six iterations and many healthy discussions of the “how might we” statement, the group moved forward with this focus: “How might we optimize, streamline and humanize communications for care managed Medicaid members with diabetes.
Let’s take a step back and look at the process this group of pioneers navigated. We created a 12-week process that is broken-up into six two-week sprints (if you would like to learn more about the sprint process, please reach out to us).
This was the first time our partners had run a project like this within their organization, and the results were phenomenal, as you can see below:
These pioneers worked hard to bring the four prototypes to life. This is where the story continues. We were honored to watch the team present each of these prototypes to the CEO and other key leaders within the organization – it was awesome. It was a very “proud papa” moment for me as I witnessed all of their hard work come to life. They are all ROCK STARS and it was a monumental moment for the organization. Be on the look out for the report out on their next project.
What We Learned And What You Can Learn…
Collectively, we all experienced transformational “learning” during this process. These learnings have become a pivotal part of who we, as Nason Group, will become in the future.
Many times in the consumer experience industry you will find a “know it all” attitude around the correct approach to the consumer experience. This is something we have come face to face within this journey with our partner. We, the Nason Group, arrived on the scene with our initial analysis in hand and proceeded to inform the organization of the issues with their consumer experience process – along with confidently providing them with a list of steps to take to fix this issues. As you might expect, this approach was not entirely successful.
Throughout this journey, we learned – willingly and sometimes unwillingly – that consumer solutions are often organic. They must be allowed to evolve and transform within each unique experience. Our partners at HPP pushed us to think differently and to adjust our process to better meet the client where they stand. We listened to our consumer and we learned!
What We Can Do And What You Can Do…
I have explained what we did and what we learned! We took time, built an open relationship with our client and most importantly, truly partnered with our client on their journey to the consumer.
So what, Shawn? The so what is what you can do: LISTEN! LISTEN! LISTEN!
Take the time to listen to your customers or consumers openly and honestly so that you garner an authentic understanding of their challenges, experiences, and needs. Do not approach any situation believing you know exactly what to do for your client, customer or consumer. This learning experience has been awesome for me and our group! Not always easy, but truly transformational!