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Getting NO Out Of Your Vocabulary! The POWER OF YES In Innovation Series – Part One

By Shawn Nason / June 28, 2017 /

“The Power of Yes In Innovation” has become a mantra of mine. Over the next few weeks, I will be sharing more about what it means, how it works and it’s power to transform both people and organizations. To get us started, please take a couple of minutes today and watch this video. I encourage you to…

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IT NEVER ENDS…The Journey To The Consumer!

By Shawn Nason / June 23, 2017 /

What I Was Doing… The past two weeks has been an incredible journey for the Nason Group. Last week, our team partnered with IIeX NA in Atlanta, where we joined some of the strongest leaders in consumer insights across a broad range of industries. Next, we spent time with a partner in Philadelphia, Health Partners Plans (HPP). We…

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If You Build It, They WON’T Come Willingly! Building A Consumer-Centered Innovation Mindset & Culture!

By Shawn Nason / June 7, 2017 /

The Story If you have worked in innovation or consumer experience for any length of time, you have more than likely made the same mistake so many of us have. You have a brilliant idea that you believe will shift the strategic direction of an organization. You envision being able to transform the culture or alter their mindset.…

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Even The Best Of The Best F*** It Up! It’s All In How You Recover!

By Shawn Nason / June 1, 2017 /

The Story It is 9:30 p.m. and I am standing with my family at Gate A24 in Atlanta Hartsfield International Airport. My wife, myself, and our two children (an eight-year-old and a soon to be two-year-old) are excited for our trip to Orlando and begin our Disney vacation in celebration of our son’s 2nd birthday.…

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