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The Power Of A Premium Consumer Experience

By Shawn Nason / March 31, 2017 /

All of us have experienced it from time to time – the Power Of A Premium Consumer Experience!  Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…

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And So It Begins…The Journey To The Consumer!

By Shawn Nason / March 22, 2017 /

The Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…

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Consumer Trends for 2017 – What are they and how do they impact your consumer?

By Shawn Nason / March 14, 2017 /

The Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…

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Owning Your Story! Sharing Your Story! The Power Of Your Story!

By Shawn Nason / March 6, 2017 /

Why Should I Share My Story? This is a question I have asked myself numerous times in my life, and once again, over the past several weeks. It all started when a colleague and I journeyed to Dubai in January. We both had friends and family very concerned about the fact we were traveling to…

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