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A penny for our thoughts? Nope. These are free. Check out our ideas on life, the universe, and all the things that human-obsessed mavericks care about.
All of us have experienced it from time to time – the Power Of A Premium Consumer Experience! Whether it is on the phone or in person, you leave that experience feeling special. The Story… Recently our team began working with one of our partners to lay the foundation for this type of premium experience for…
Read MoreThe Story… It’s 8:30 in the morning, the room is set, and there are two crazy facilitators at the front of the room. You look at the walls and there are “How Might We…” maps, Journey Maps, a Business Model Canvas, and tons of markers and post-its all over the tables. Some of you will…
Read MoreThe Story… Here at Nason Group, our focus is on developing innovative mindsets and strategies that guide our clients to a better and clearer understanding of their consumer. Part of that process is looking ahead to consumer trends that promise to have an impact on their organization and get the client focused on building strategies, products…
Read MoreWhy Should I Share My Story? This is a question I have asked myself numerous times in my life, and once again, over the past several weeks. It all started when a colleague and I journeyed to Dubai in January. We both had friends and family very concerned about the fact we were traveling to…
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