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“You Hire Crazy People!” That is my answer when I am asked how I hire people for innovation. There is so much truth to that statement (please do not be offended if you work in Innovation), but there is a part of you that has to be a little crazy to do this work no…
Read MoreThe Story… Many have heard me say, that it only takes three principles to build a consumer experience model. Those three principles are simple: Know Me, Surprise Me, and Make It Easy! That is where the hard part comes in, keeping it simple! “Simple can be harder than complex: You have to work hard to get your…
Read MoreI get asked frequently, “Shawn, how did you get into innovation & consumer experience?” My journey is probably not much different to many of us that work in the industry. You are doing one thing one day, and than the next day you want to do something different. I had spent the first part of my career…
Read MoreWhat I Was Doing… This week, as I turned a year older I realized something. In the past year, I have grown ten years wiser! I asked myself why I felt this way. Was it because of something that took place in my personal life? Was it the result of something that happened to me professionally? Could…
Read MoreWhat I Was Doing… We all remember the scene in the movie, Forrest Gump, where Jenny and Forrest were walking down the dirt road and three bullies began throwing rocks at Forrest. At first, Forrest did not know what to do. Then Jenny looked at him and said, “Run Forrest Run!” When Forrest began to run, it was…
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